So Unique Artists Blog

Artist One Sheet 

Via AWAL 1. Artist Name/Logo Your artist logo should be prominently placed at the top of your artist one sheet. If you don’t have a logo, simply type out your artist name in large, bold, easy-to-read text. 2. Press Photo Near your artist name, place an eye-catching, high-quality press photo that shows off your unique personality. This is the first thing the eye will be drawn to, so make sure the photo represents you as an artist. If you’re promoting an upcoming tour, you could use a hi-res live shot to showcase your stage presence. 3. Brief Biography You won’t have room for your full artist bio on your one sheet, so keep it concise and to the point… like, five sentences or less. This is a good place to tell your story, talk about the genre of your music, and mention some of your influences. 4. Major Achievements Anyone looking at your one sheet will want to know what makes you impressive and worth their time, so feel free to brag a bit here. Consider something like talking about five of your biggest achievements in a bulleted list near your press photo. If you had sold-out shows on your last tour, opened for another cool artist, won an award, or scored a synch license for one of your songs — mention it! Include recognition as an “artist to watch” in a countdown, or any similar feature. If the streams, sales, or views from previous releases were substantial, provide those stats. 5. Press Quotes Social proof is extremely valuable. If someone’s on the fence about whether or not to consider you, a good quote from a publication could be the deciding factor. Obviously, the more clout the publication has, the better, but even if all you have so far is a small mention from an indie blog, don’t underestimate its power. Press breeds press, so use it to your advantage!